Feeling stuck when it comes to marketing your service business?

And not sure where to start, so you can get unstuck and moving forwards again?

Or what steps you should take to attract consistent clients and grow a service business?

I understand just how disappointing it can feel to run a marketing campaign or promotion, but unfortunately, not end up with the results you’d been hoping for…

And how frustrating it can be when you don’t understand why it didn’t work so well.

However, are you ready to change all that?

To make NOW the time when you stop feeling stuck and start marketing your service business in an effective and efficient way (and attain the marketing success that you’ve been working so hard to achieve)?

Yes? Brilliant!

In that case, I’ve collated this list of reasons why you could be feeling stuck when it comes to marketing a service business.

So, you can realise where you may have some gaps or barriers that you need to overcome to achieve success.

When you unlock what’s been holding you back from achieving your marketing goals, it’s a total game-changer!

It enables you to make the changes you need to, so you can get clarity, move forwards, and grow your service business with ease.

Here are 5 reasons why you feel stuck when marketing a service business:

1. You’re lacking clarity and direction

One of the most common reasons why you feel stuck when it comes to marketing is because you don’t have clarity around what you’re trying to achieve.

And, when you don’t have clarity, it’s near impossible to decide what you should focus on next.

So, you end up spinning around in circles and feeling stuck in the same place.

However, when you set marketing goals and objectives, it will provide you with the clarity and direction you need to make decisions and move forwards in your service business.

To ensure your goals are appropriate and achievable, I recommend setting goals that are specific, measurable, actionable, realistic, and timely.

RELATED: 7 Steps to setting marketing goals you’ll actually achieve

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below:

2. You haven’t done enough target market research

New service business owners often skip over this step too quickly or don’t complete it well at all.

But it’s an essential marketing step that will enable you to truly understand your ideal clients.

With more target market research, you’ll uncover your client’s pain points, wants, and fears which will help you to figure out what you should offer to your clients.

It will also help you to get unstuck when it comes to ideas for crafting marketing messages, designing service offerings, and creating content that stands out.

RELATED: 5 Tips for defining a target market for your service business

3. You’re listening to too many experts at once

This is something that I too have caught myself doing in the past!

When it comes to marketing a service business, there are so many different experts out there because there are so many different areas of marketing.

However, how do you know which is the right type of marketing is best for your business?

And who you should listen to, so you’re marketing is on the right path?

In my experience, I’ve felt a lot less overwhelm (and achieved a lot more success) when I’ve been learning from one coach or mentor at a time.

The main reason for this, is because the steps that each person teaches builds upon the next.

So, you don’t end up doing things in the wrong order or skipping parts which are essential for success.

There’s nothing wrong with learning from multiple people because there are lots of experts out there who teach some amazing strategies.

However, I recommend learning from them one at a time so you can reduce the overwhelm and noise which only leads to confuse and distract you.

4. You’ve accidently skipped some foundational marketing steps

I often hear from small business owners who’ve never had to market their business before, that they just didn’t know what they didn’t know.

Which is completely understandable because there are lots of different ways to market a service business.

However, there are some foundational marketing steps that are essential if you want to attract consistent clients and build a sustainable business.

And the fastest way to put these in place is to make sure that you’re implementing them in the right order, so that you don’t have to work backwards when you get stuck.

If you skip ahead and try to implement a particular marketing campaign before you’ve worked out who your target market is or what your marketing strategy includes, then you’ll eventually hit a barrier when it comes to achieving success.

So, to avoid getting to this stage where you feel stuck, I recommend reviewing your marketing and closing any gaps to give you a solid marketing foundation.

RELATED: 5 Things you must have to create consistent income in your service business

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below:

5. You haven’t yet developed an integrated marketing strategy and plan

I had a client tell me once that “their marketing felt like confetti”.

They had lots of different parts and pieces, but it felt impossible to piece it all together in the right way.

She was feeling quite stuck, because she knew she didn’t have an integrated marketing strategy and plan that would bring all her marketing activities together well.

If you’re unsure what a marketing strategy consists of, there are three main elements:

• Who you’re marketing to (your target market)
• What you’re selling (your services)
• What sets you apart from your competition (unique value)

When you’ve got clarity in these areas above you can develop an integrated marketing strategy and plan that sets your business up for success.

Tired of trying to figure out what you’re missing when it comes to finding clients and making sales in your service business?

Break through the barriers that are holding you back with the support of an MBA-qualified Marketing Coach and Business Mentor who will tailor a 1:1 program specifically for you.

BUSINESS BREAKTHROUGH is a 3 or 6-month 1:1 Coaching Program for service-based business owners who want to develop the strategy, systems, and structure they need to find clients and make sales, so they can stop feeling stuck and start gaining massive momentum in their business.

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