Branding tips for small businesses
Marketing Strategy, Starting a Business

Finding Your Brand Voice: 7 Branding Tips for Small Businesses

For service-based businesses, personal connection and having a distinct and genuine brand voice can be the difference between blending in and standing out. But how do you find this brand
write an effective marketing message
Marketing Strategy, Sales Process, Service Design

7 Things an effective marketing message must have

Crafting a compelling marketing message is crucial for attracting and retaining clients. However, it’s possibly the one thing my clients struggle with the most. I know firsthand how challenging it
LinkedIn Marketing Strategy Guide
Content Marketing, Marketing Strategy, Online Marketing

The Ultimate LinkedIn Marketing Guide for Service Businesses

In today’s digital landscape, an effective LinkedIn marketing strategy is essential for service-based professionals and businesses. With millions of users, it offers a unique opportunity for service-based businesses to connect
what successful businesses do to attract consistent clients
Lead Generation, Marketing Strategy, Sales Process

3 Things successful businesses do to find consistent clients

If you’re a coach, or consultant, or run a service-based business, you’re well aware that attracting consistent clients isn’t just about luck. It’s about creating compelling marketing that converts your
How to figure out what type of marketing to do
Lead Generation, Marketing Strategy, Starting a Business

5 Ways to figure out what type of marketing you should do

Have you ever jumped from one activity to the next because you’re unsure what type of marketing you should be doing? Maybe you tried a particular activity that failed, so
Monetise your skills
Marketing Strategy, Service Design, Starting a Business

10 Ways to monetise your skills and sell your expertise

Are you finding it hard to monetise your skills, knowledge, and experience so you can create a profitable and sustainable service-based business? Or are you starting to second-guess or doubt
what stops you from getting clients
Lead Generation, Marketing Strategy, Starting a Business

3 Marketing mistakes that stop you from getting clients

As a service-based small business owner, you understand the importance of getting clients. However, despite your best lead generation efforts, you may be struggling to get the results you’ve been
Get clear and confident about your niche
Lead Generation, Marketing Strategy, Starting a Business

How to get clarity and confidence about your niche

Are you finding it hard to define and get clarity about your niche? Maybe you’re worried you haven’t chosen the right niche for your service business. Or perhaps you’re feeling
market research questions to ask when researching clients
Marketing Strategy, Service Design, Starting a Business

3 Essential research questions every service business should ask

Are you struggling to make sales in your service business? And tired of wasting time launching new services and offers that your clients aren’t seeing value in or are willing