Are you struggling to write sales copy that generates enquiries from your website?

Or perhaps you’re generating the wrong type of enquiries from clients who aren’t a good fit or can’t afford you?

Getting your sales page to convert with leads from your dream clients is a common barrier for service-based business owners who haven’t had to market a business before…

And it feels so frustrating, right?

You’re doing everything you think you’re supposed to be doing to make sales.

But no matter how hard you try, you can’t quite get the success you were hoping for…

And getting new clients to work with you feels like it’s virtually impossible!

So, what can you do to get your website sales pages working better for you?

And to start generating enquires from dream clients who you’d love to work with?

Well, often, your website sales copy is not working as well as it should.

So, in the blog post below, I’ve outlined three sales copy tips to help you breakthrough and create a sales page that converts:

1. Use attention-grabbing sales copy

There are several copywriting techniques you can use to grab attention on your website.

One of the most common is to use words that describe who your ideal clients are.

When you use sentences such as: ‘Calling all coaches and consultants’ or ‘I help professional women land their dream job’, it is apparent who your ideal clients are.

People recognise themselves in what you write, and your copy will stand out.

Another technique is to use words that describe the benefits of your service in your headlines.

A benefit-orientated headline will capture the interest and attention of clients who are specifically looking for that result.

Finally, you can also format the headings on your sales page to grab attention with your copy.

When you choose to bold text, change the font colour, or increase the font size of headings and sub-headings on your sales page, it will stand out as people start scrolling down the page.

RELATED: What is a Sales Page? (And the 10 Things it MUST include)

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

2. Make sure your sales page copy is informative

You’ll find it very difficult to generate sales if people can’t find the information they need to know before they will be ready to buy your services.

So, consider if you have enough information on your sales page to explain:

• What your service includes and the value it provides
• How your service works
• What the next steps are, and how clients can start working with you

Also, think about what other types of questions your clients might have.

And what type of information they will be researching about your services before they would be ready to purchase.

The frequently asked questions (FAQ) section on your sales page can be a great place to provide the extra pieces of information your clients need so you can overcome any sales objections.

RELATED: 15 Things you need to create an irresistible service offering

3. Include persuasive language to encourage action

You’ll commonly find persuasive language used on sales pages above the call-to-action or ‘buy’ buttons.

Often it will be phrased as a question or ask – something along the lines of Ready to get started? Or: Get on board and join us!

Another place is often at the top of the page, where you’ll want to outline what’s in it for your client if they choose to work with you.

By focusing on the results or the transformation they can achieve, your clients will feel more persuaded to buy from you.

In addition, client testimonials that support these results are helpful when it comes to persuading potential clients.

Throughout the sales page copy, you’ll also want to use other persuasive language techniques such as personalising what you write and storytelling.

So, rather than writing ‘they’ or ‘them’ when referring to your clients, you’ll want to use ‘you’ or ‘your’ to engage with your reader more personally.

The stories you tell will also bring to life the outcomes and results that you can help your clients achieve, which will help persuade your clients to buy from you.

Not sure where to start or how to write a sales page that converts? That’s where I can help. Download my free Ultimate Sales Page Planner and Checklist by clicking the button below:

So, there you have three sales copy tips to help you generate more enquiries and sales from your website.

When you use these sales copywriting techniques, you’ll grab more attention from your dream clients, you’ll provide them with the information they need before they are ready to buy, and you’ll persuade them that you’re the right fit to work together.

Tired of trying to figure out what you’re missing when it comes to finding clients and making sales in your service business?

Break through the barriers that are holding you back with the support of an MBA-qualified Marketing Coach and Business Mentor who will tailor a 1:1 program specifically for you.

BUSINESS BREAKTHROUGH is a 3 or 6-month 1:1 Coaching Program for service-based business owners who want to develop the strategy, systems, and structure they need to find clients and make sales, so they can stop feeling stuck and start gaining massive momentum in their business.

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