Is building a new irresistible service offering on your to-do list?

And have you been struggling to find the time to create it?

Or are you not quite sure where to start?

Perhaps you’ve already created a signature service, program, course, or membership, but unfortunately, it hasn’t quite resonated with your ideal clients…

And you don’t have a line-up of people waiting to work with you.

So, are you ready to change all that?

To make NOW the time when you create a signature service offering that attracts consistent clients to your service business (and delivers higher revenue to ensure your business is sustainable)?

Yes? Brilliant!

In that case, I have created this list of all the things that you MUST HAVE to create a service program or package that will have your clients saying YES!

1. You need a target market definition

To start with, you need to have a defined target market in mind.

Having a target market definition will help you determine what to include in your service offering and what messaging to use to promote it.

It will also help you to position your service offering within a price range that they can afford.

I recommend conducting as much target market research as possible so that you can incorporate their feedback and ideas into your service development and creation.

The best way to do this is to speak with people who match your target market profile.

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

2. You need to conduct competitor research

Every service business has competition, so it’s crucial that you also look around at what other businesses are offering in your niche.

While you don’t want to copy anyone else, competitor research can provide valuable inspiration and ideas for the types of services you could create.

Competitor research is also an excellent way to validate what type of services sell well in your specialist area.

RELATED: 10 Simple ways to research your target market

3. You need a solution to a problem

You’ve probably heard a million times that you need to find your target market’s biggest pain point or problem.

Well, the reason for this is because it will help you to decide what service – or solution – you should design for your clients.

If it’s easy for your clients to tell what type of solution you will deliver for them, then they will be more inclined to trust you and part with their money!

RELATED: 7 Social Media Post Ideas to Sell your Signature Program

4. You need a specified timeframe

Clients will want to know how long it will take for them to get the results that you are promising.

(Because we all want results as soon as possible, right!)

So, your service offering will be more appealing if there’s a timeframe that will set their expectations.

Consider where your clients are now. And where they will be once you’ve finished working together, or once they’ve completed your course as examples.

Another way to think about this is to consider how long it will take your clients to solve the pain point or problem that they have.

Once you’ve pinpointed the appropriate timeframe for working with your clients, you’ll quickly be able to determine the length of your course or program.

5. You need a memorable name

Some people find coming up with a course or program name tricky, but it doesn’t need to be.

Just think deeply about what your clients WANT from you and your business.

Do they want to move forward, increase revenue, resolve an issue, be more productive, improve their happiness, and save money…? I could go on and on, but I think you get the idea.

Next, brainstorm a list of words related to what your clients want and choose the most suitable one.

Finally, experiment with your wording until you come up with a catchy, memorable name that resonates with your clients’ needs.

Alternatively, reach out to a copywriter for support. My copywriter helped me develop the name for my 1:1 signature coaching program – Business Breakthrough.

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

6. You need a transformational description

Your clients will be more willing to pay for your services when they can see an evident transformation.

In other words, what results will you help them achieve? And what changes will you help them make?

They will want to know and trust that you can help them move from where they are now to where they want to be.

So, describe the transformation that you will be able to help your clients achieve and use this in your marketing messages and materials to help attract your ideal clients.

7. You need a list of what your service includes

A list of inclusions is slightly different to your transformational description in that it spells out what your clients will GET for their investment.

I recommend coming up with around five or so dot points that summarise what your service offering includes.

These inclusions could be sessions or appointments, email support, templates, resources, done-for-you services, video training, invitations to events, and an action plan, as examples.

When listing out your inclusions be sure to include numbers where appropriate (i.e. the number of sessions or training videos), so that your clients can quickly add up in their head and put a value next to each inclusion.

8. You need to show lots of value

When you’re creating a signature service, it will be irresistible to your clients when they can see the value in what you’re offering.

Keep in mind that value is different to price.

VALUE can also be time saved, connections made, or intangible benefits that your clients will continue to see value from long after you’ve finished working together.

So, be sure to explain in detail on your website sales page or services guide EVERYTHING that your client will receive.

And what time they could be wasting or things they could miss out on if they don’t choose to work with you.

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

9. You need to add in a bonus promotional offer

Another way to show lots of value when creating your irresistible service is to include a bonus offer.

For example, you could throw in an extra 1:1 session with you or a special event invitation, guide, or resource.

You could also use this bonus as part of a special promotion, such as an early bird or fast action bonus for those who enrol or join by a specific date.

A deadline creates additional urgency, which is a great way to encourage clients to act and take that final step.

RELATED: 10 Ways to add a service-based bonus offer to drive sales

10. You need to make it easy to buy

An easy-to-follow application or enquiry process is a must for your service to be irresistible.

Include prominent ‘Apply Today’ or ‘Buy Now’ buttons on your website, making it easy for your clients to sign up for your service.

Also, invest in the right tools and systems to make the sales process smoother and more secure for your clients.

RELATED: 30 Marketing tools every service-based business should know about

11. You need to have an informative sales page

You don’t want to leave your clients with questions about your service when they’re deciding whether to work with you.

So, you must have an informative sales page for your service offering.

A well-designed sales page will also make your discovery call or initial consultation so much better, as your client will not have as many questions and will be further along in their decision-making process.

This enhanced process will mean less time converting sales and an improved conversion rate from your sales calls!

RELATED: 3 Sales copy tips for creating a sales page that converts

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

12. You need affordable pricing options

Depending on who your target market is, affordability may or may not be an issue.

However, there is a way to remove affordability as a barrier by offering a payment plan alongside your upfront pricing.

Payment plans also allow you to charge a premium and generate some additional revenue.

While simultaneously making it easier for your clients to manage their cashflow.

13. You need flexible payment options

You can make your service more appealing by providing flexible payment options for your clients.

This could mean providing an option to pay by either credit card or direct transfer.

Another option that is quite popular with clients for online payments is PayPal.

Yes, there are additional processing and transaction fees involved when you are taking online credit card and PayPal payments.

However, the more choice you give your clients, the less likely you are to lose a potential sale.

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started by downloading my free Ultimate Marketing Checklist by clicking the button below: 

14. You need responses to overcome objections

When you remove as much risk as possible for your clients to work with you, you will significantly increase the appeal of your service offering.

Examples of ways to remove risk include offering a 30-day money-back guarantee and providing lifetime access to materials to give people more time to work their way through them.

Many sales objections relate to money and time, so think about how you will respond to the most common questions or objections you’ll likely hear.

You will often see responses to objections feature in the FAQ section on a website sales page.

So, if you’re wondering what type of responses you need to prepare, review your competitor’s sales page for ideas.

RELATED: How to overcome sales objections, including “I can’t afford it”

15. You need testimonials and social proof

Trust is a huge factor when selling services, and client testimonials and social proof are brilliant ways to build trust with potential clients.

When you’ve finished working with a client, be sure to ask them for a testimonial that you can include on your sales page or website to assist you with future service promotions.

It will add significant credibility to your signature service and help you make it irresistible to your clients.

RELATED: How to use testimonials in your content marketing strategy

So, there you have it. 15 things you need to create an irresistible service offering that your clients will be saying YES to!

Tired of trying to figure out what you’re missing when it comes to finding clients and making sales in your service business?

Break through the barriers that are holding you back with the support of an MBA-qualified Marketing Coach and Business Mentor who will tailor a 1:1 program specifically for you.

BUSINESS BREAKTHROUGH is my signature 6-month 1:1 Coaching Program for service-based business owners who want to develop the strategy, systems, and structure they need to find clients and make sales, so they can stop feeling stuck and start gaining massive momentum in their business.

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